Today, it has been confirmed that Hov has officially moved to change the cannabis game with the announcement and unveiling of MONOGRAM, a company that “seeks to redefine what cannabis means to consumers today” — as per a recent press release. Now is Jay so bold to think he can walk up into the cannabis game or is the Jigga man going to succeed in his new endeavors?
MONOGRAM marks the first development to emerge from Hov’s partnership with California cannabis company Caliva, with whom he joined in 2019 as the chief brand strategist. It’s unclear as to when or where MONOGRAM products will be made available, or whether they will be branching over to Canadian markets where recreational marijuana is legal. Keep an eye out for more details on Jay-Z’s latest cannabis brand as they surface — are you interested in seeing what Hov can bring to the table?